SUGGESTED LIST OF KEY PERFORMANCE INDICATORS FOR MONITORING TOWN CENTRE MANAGEMENT

1.  Capturing customers

     Promotion:     
                 -  Overall quality of promotional programme.   
                 -  Programme of events.   
                 -  Christmas programme.                 

2.  Catering for customers

     Quality of access:     
                 -  Access 9.30 a.m. to 4.30 p.m.   
                 -  Access for buses (lanes & journey times).   
                 -  Frequency & coverage of catchment.         

     Management of car parking:     
                 -  Quantity.   
                 -  Method of control/payment.   
                 -  Free short stay provision.     
                 -  Pricing structure.   
                 -  Security.    
                 -  Quality.   
                 -  Balance between short & long stay.   

     Retail offer:     
                 -  Retail mix.    
                 -  Support for Sunday & late night shopping.         

     Character of the place:     
                 -  Quality, character & condition of buildings.   
                 -  Extent & quality of pedestrianisation.   
                 -  Disruption & duration of streetworks.     
                 -  Vacant property.   

3.  Caring for customers

     Facilities:     
                 -  Toilets: provision & cleanliness.   
                 -  Baby changing & shopmobility.  

     Clean and safe:     
                 -  Street cleaning.   
                 -  Quality of streetscape maintenance.   
                 -  Graffiti removal.     
                 -  Street security & car park security.   
                 -  Police presence & participation.    
                 -  Vagrancy & begging.    

     Manager's role:     
                 -  Monitoring footfall.   
                 -  Frequency of visits & newsletters to businesses.   
                 -  Level of business participation in the programme.         

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